Archian Foods Revolutionizes Indian Beverage Market with Lahori Zeera
In 2017, a trio of entrepreneurial cousins—Saurabh Munjal, Saurabh Bhutna, and Nikhil Doda—set out to shake up India's beverage scene. With a vision to bring a refreshing twist to traditional drinks, they founded Archian Foods. Their mission? To introduce “desi” drinks to both rural and urban markets, seizing a unique opportunity in a niche largely overlooked by organized players.
Under the leadership of Saurabh Munjal, Archian Foods launched its flagship product, Lahori Zeera, a non-alcoholic beverage that blends natural ingredients with age-old culinary techniques. This drink stands out from the usual tea, coffee, or cola, offering a unique taste that has quickly won over a loyal customer base. The drink's distinct flavors and invigorating qualities have captured the imaginations of consumers looking for something new.
Lahori Zeera comes in a range of ready-to-drink options, each crafted to deliver a refreshing experience. The lineup includes Zeera, Nimboo, Kacha Aam, and Shikanji, each embodying a different facet of traditional Indian flavors. This variety not only caters to diverse taste preferences but also emphasizes Archian Foods’ commitment to quality and authenticity.
The company’s success can be attributed to more than just its standout product. Archian Foods has invested heavily in infrastructure, establishing a state-of-the-art, fully automated manufacturing facility in Roopnagar, Punjab. This cutting-edge facility supports a daily production capacity of over 20 lakh bottles, enabling the company to meet the growing demand for its products.
But Archian Foods isn’t stopping at just one facility. The startup has ambitious plans to expand its footprint across India. The company aims to set up additional manufacturing units in other states, which will help in scaling up production and reaching more consumers.
Since its inception, Lahori Zeera has gained popularity in several key regions, including Punjab, Haryana, Delhi, and Uttar Pradesh. Recognizing the brand’s potential, the company expanded into eight more states in 2022. This expansion has been supported by a robust distribution network of over 500 distributors, ensuring that Lahori Zeera is readily available to its growing customer base.
The company’s rapid growth has not gone unnoticed. In 2022, Archian Foods received a significant investment of $15 million from Verlinvest, a global investment firm. This funding underscores the confidence investors have in the company’s potential and its innovative approach to the beverage industry.
Financially, Archian Foods has seen impressive growth. In FY 2021, the company reported sales of Rs 80 crore. This figure soared to over Rs 250 crores in FY 2022. Looking ahead, Archian Foods is projecting revenues to touch around Rs 1000 crores in the coming years, a testament to its successful market strategy and robust business model.
With a dedicated team, a clear vision, and substantial investment backing, Archian Foods is well-positioned to continue its trajectory of growth. The company’s commitment to delivering high-quality, flavorful beverages is set to make a significant impact on India’s drink market. As more consumers discover Lahori Zeera, Archian Foods is poised to become a household name in the world of desi drinks.
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